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For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

Sr. Manager, Marketing (Canada)

Job Location: Toronto

The role is based in Toronto and will require up to 25-30% travel.

Want to make an impact?

The Sr. Marketing Manager, Canada will have the opportunity to substantially influence Ferrara’s growth trajectory and elevation as a global leader, and specifically within the Canadian market.

Reporting to the Canada Country Manager, and in close partnership with the Head of International Marketing, the Canada Sr. Marketing Manager will be charged with liaising with Global and Local teams to develop best-in-class marketing plans and processes.

Ways you will make a difference

Leads the development and implementation of brand and trade marketing plans for Canada’s portfolio of leading confection brands
Translate brand and portfolio growth objectives into an annual plan, and manage overall annual plan process
In partnership with cross-functional partners, optimize P&L and drive a profitable portfolio
Lead advertising and communications plan development and deployment, with the support of global team
Lead agency relationships and ecosystem, leveraging the scale of Ferrara to disrupt the confection category
Build the promotional strategy to deliver elite in-store execution and elevated retailer partnerships
Liaise with global partners to drive brand platforms, executing global brands with consistency and excellence
Lead on-going Category Management analyses and Business Reporting tools
In partnership with Insights team, lead consumer research efforts (as required)
Support the on-going management, continued evolution, and application of the market growth strategy, providing respective inputs into key senior level decision forums

Skills that will make you successful

Solid leadership: ability to inspire, motivate, and guide resources to a common goal and vision
Exceptional interpersonal skills: empathy, integrity, enthusiasm, collaborative, driving consensus
Strong written and oral communication skills
Strong listening skills: ability to work with internal/external senior leaders to understand their goals and objectives
Strategic thinking: ability to “see around corners”, synthesize insights from disparate data sources, and form convicted, high-accountability recommendations
Collaboration: Commitment to being a supportive and proactive business partner across the organization

Experiences that will support your success

Bachelors degree, MBA preferred
10+ years experience in brand marketing or relevant consulting roles
CPG industry expertise required with a preference in FMCG
Experience working with Global and cross functional stakeholders
Bilingual a plus

#LI-AG1

Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.