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At Ferrara, Ferrero, Fox’s Burton’s, and The Fine Biscuits Company, we’re loved by people of all generations for the joy we bring—and that joy is crafted by our people. Join us and explore a whole world to discover, where your passion will find its place.

Today, Ferrara is the #1 sugar confectioner in the U.S, with global sales in more than 40 countries. Ferrara boasts a passionate team of over 9,000 employees around the world who deliver and create hundreds of iconic and beloved products.

In the U.S., more than 67 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®.  In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co have earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s. A privately held company, Ferrara Group is headquartered in Chicago. Ferrara boasts a network of over 30 locations in North America, South America, Europe and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.

Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

Sr. Regional Marketing Manager, APAC

Work Location: ​Seoul​

Seoul, South Korea with 25-30% travel.

Want to make an impact?

The Sr. Regional Marketing Manager, APAC for Ferrara is responsible for translating global brand strategies into actionable regional plans to drive Ferrara growth across APAC markets. Reporting to the APAC Commercial Head, and indirect into the global marketing team this role is pivotal in establishing Ferrara as a key player in the sugar confectionery category in APAC markets.

 

This role requires strong leadership, local market understanding, and end-to-end ownership of regional activations, innovation, media strategy, and commercial coordination, while maintaining alignment with global brand direction.

Ways you will make a difference

  • Leads Ferrara marketing strategy, portfolio, innovation and 360 end to end activation plans in APAC working closely local marketing teams, motivating cross-functional teams and local markets to deliver launches on time.
  • Translate global Ferrara brand strategies into localized, regionally relevant plans in partnership with local and global teams, uncovering local insights to deliver brand growth.
  • Deliver strong brand activations, media plans, and innovation rollouts tailored to local market needs.
  • Develop and deliver 1 year and 3-year plans applying the global strategy to the local market realities 
  • Deep understanding & proper implementation of brand guidelines in the local markets.
  • Build & deliver the annual regional marketing plans inclusive of a prioritized mix of marketing activities & investment levels supporting brand launches and continued growth, in partnership relevant cross functional teams.
  • Adapt and deploy global creative assets and campaigns, ensuring cultural relevance and regulatory compliance.
  • Oversee and align with IAT agency partners (media, social, shopper, PR etc) across the region to ensure excellence in execution, own and manage media strategy across paid and organic channels including social media and influencer activations.
  • Manage and optimize the regional marketing budget, including media, activations, and production and partner with local commercial & finance to ensure budget discipline and P&L delivery.
  • Lead local innovation projects, manage pipeline, and drive adaptation of global SKUs for local launches; Partner with commercial and R&D teams to deliver innovation on time and on strategy
  • Drive projects forward with a culture of collaboration, with multiple stakeholders including local markets and counterparts in manufacturing, operations, finance, R&D, commercialization and supply 
  • Represent APAC in global marketing forums, ensuring local priorities are reflected in global plans.
  • Drive consumer research to fuel decision-making and localization of brand strategies.

Skills that will make you successful

  • Strong leadership: ability to inspire, motivate, and guide resources to a common goal and vision
  • Exceptional interpersonal skills: empathy, integrity, enthusiasm, collaborative, driving consensus
  • Strong written and oral communication skills. Strong listening skills and ability to work with senior leaders – inside and outside of the organization - to understand their goals and objectives
  • Strategic thinking: able to “see around corners”, synthesize insights from disparate data sources, and form convicted, high-accountability recommendations
  • Desire to be a supportive and proactive business partner across the organization

Experiences that will support your success

  • Bachelor’s degree, MBA preferred
  • 10+ years’ experience in brand marketing or applicable consulting roles
  • 5+ years of people management experience 
  • Min 3+ years of experience working on APAC projects, ideally with more than 1 region involved.
  • CPG industry expertise required with a preference in FMCG
  • Fluent in English and Korean

What We Offer

Compensation

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

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