At Ferrara, Ferrero, Fox’s Burton’s, and The Fine Biscuits Company, we’re loved by people of all generations for the joy we bring—and that joy is crafted by our people. Join us and explore a whole world to discover, where your passion will find its place.

Today, Ferrara is the #1 sugar confectioner in the U.S, with global sales in more than 40 countries. Ferrara boasts a passionate team of over 9,000 employees around the world who deliver and create hundreds of iconic and beloved products.

In the U.S., more than 67 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®.  In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co have earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s. A privately held company, Ferrara Group is headquartered in Chicago. Ferrara boasts a network of over 30 locations in North America, South America, Europe and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.

Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

VP, Walmart & Sam's Club

Work Location: ​Rogers​

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

Reporting directly to our Chief Customer Officer, the Vice President of Sales – Walmart and Sam’s Club will drive our strategic growth and foster impactful partnerships with this important customer. This role requires a visionary leader with a proven track record of achieving sales excellence and a deep understanding of the dynamic retail landscape.

 

You will lead a high-performing sales team, inspiring them to exceed ambitious targets while cultivating strong relationships with key stakeholders within Walmart and Sam’s. Your strategic insight will guide the development and execution of innovative sales initiatives that align with our business goals and resonate with consumers' needs.

 

In this role, you will leverage data-driven decision-making and market analysis to identify opportunities for growth and optimization, ensuring our offerings remain competitive and relevant. Your ability to navigate the complexities of large-scale retail operations will be crucial in positioning our company as a preferred partner.

 

We are looking for a dynamic leader who embodies our commitment to collaboration, integrity, and excellence. Your passion for sales, combined with your strategic acumen, will be essential in driving our vision forward and creating lasting impact in the retail sector.

 

 

NOTE: This position is located in Rogers, Arkansas. We welcome candidates who are local to the area, as well as those who are open to relocating. 

Ways you will make a difference

Sales Strategy and Planning

  • Develop and implement comprehensive sales strategies to achieve revenue and growth targets
  • Analyze market trends to identify new sales opportunities and ensure the company’s competitive position in the marketplace
  • Identify and develop growth opportunities at brand, category, and portfolio level
  • Set sales goals and objectives for both customer teams.
  • Collaborate on KPIs for our category, supply, and retail organizations supporting the business
  • Develop a disciplined, data-driven approach to growth partnering with the Category Leadership team

Leadership and Management

  • Lead, mentor and develop a high performing sales team
  • Foster a collaborative and results-oriented sales culture
  • Manage the recruitment, training, and performance evaluation of the sales team

Customer Relationship Management

  • Establish and maintain strong relationships
  • Execute regular TTTs, and JBPs with our customer
  • Lead team through negotiations including contracts and pricing
  • Address and resolve customer issues and concerns promptly and effectively

Sales Operations

  • Oversee the development and execution of annual sales plan
  • Monitor and analyze sales performance metrics and adjust strategies as needed to meet objectives
  • Collaborate cross functionally to align efforts

Financial Management

  • Develop and manage the sales budget ensuring optimal allocation of resources
  • Forecast sales projections and track financial performance against targets
  • Implement cost control measures to maximize profitability

Market Intelligence

  • Conduct market research to stay informed about industry trends, competitive landscape and customer preferences
  • Clearly articulate insights and recommendations to the executive team based on market analysis
  • Identify and capitalize on emerging market opportunities

Skills that will make you successful

  • Strong strategic thinking and problem-solving abilities
  • Excellent leadership and team management skills 
  • Strong track record of successfully collaborating with other functional teams
  • Executive presence, sharing vision/strategies with senior management
  • Strong ownership for results and how those results are achieved for the team
  • Superior negotiation and communication skills
  • Financial acumen and budget management skills
  • Ability to build and maintain strong customer relationships

Experiences that will support your success

  • Bachelor’s degree required. MBA or equivalent advanced degree a plus
  • Minimum of 15 years of sales leadership experience in the CPG industry
  • Proven track record of success in leading sales and driving successful outcomes with Walmart and Sam's Club
  • Track-record of building and developing high-performing teams
  • Ability to travel to customers, Broker partners, industry events and visit company headquarters

What We Offer

At Ferrara, we’re proud to support our employees by providing comprehensive benefits such as health insurance, dental insurance, a 401(k), and paid time off (PTO).  Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Candy-2025-OE-QR

Compensation

The salary range for this role is $211,900 - $296,500 annually.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.