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For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

eCommerce Marketing Manager, Content & Capabilities

Job Location: Chicago

Want to make an impact?

The eCommerce Marketing Manager will drive content marketing strategy and implementation across all eCommerce customers and for all brands. This individual will be responsible for leading content development for eCommerce customers including campaigns and product content. They will also play a critical role in identifying new capabilities and resources needed to accelerate channel growth for the future of omnichannel sales at Ferrara.

This person will report into the Director of Digital Content and Capabilities with majority of additional exposure to Brand Marketing, Sales, and IT functions at Ferrara

Ways you will make a difference

Own, develop and manage best-in-class eCommerce content marketing strategy across all eCommerce retailers to help meet business objectives delivering high engagement, best-in-class consumer experience and successful conversion
Understand and represent brand priorities, consumer and customer needs unique to eCommerce channels and translate them into actionable creative assets
Articulate best-in-class eCommerce content (visual, copy, UX, etc.) by using data and market/competitor analysis to drive decisions and to optimize future content placements, briefs and work
Develop and maintain the content calendar and team roles and responsibilities
Identify areas to improve and identify opportunities for content improvements to drive additional sales
Partner with IT and cross-functional teams to build and maintain our PIM/DAM connections to help improve content syndication
Conduct content-focused tests to improve content quality and performance that can be leveraged at larger scale across brands
Establish a framework for recurring performance analysis (including KPIs) and reporting, evaluate performance to inform content optimization and contribution to online sales
Develop and maintain professional knowledge of new or emerging trends about content that drive consumer engagement on digital commerce and provide direction on how to leverage those trends to improve content quality and increase conversion and sales
Work cross-functionally to identify opportunities where eCommerce capabilities can be leveraged and gain buy-in from senior stakeholders to implement solutions and gain additional resources (headcount, funding, etc.)
Seeks out new platforms and tools to sharpen and speed up the evaluation of eCommerce marketing effectiveness
Turn analytical insights into action for optimized business performance
Establish processes with cross-functional teams to build in-depth knowledge of business objectives to identify and develop growth opportunities at brand, category, and portfolio level
Agency management: content development projects (internal and external)
Improve and enhance the use of content tools Salsify, Syndigo, DAM, Data Impact etc. to execute content updates as needed
Partner with Brand on when to implement sampling programs to gain Ratings and Reviews for our priority products (BazaarVoice, Amazon Vine, etc.)
Research and identify opportunities to drive efficiency through unlocking capabilities
Ensure adherence to all company policies and procedures
Understand and demonstrates the Company’s core values
Perform other duties as assigned

Skills that will make you successful

Strong understanding of digital marketing and digital content specs and syndication
Experience using content syndication and maintenance platforms (Salsify, Syndigo, PromoteIQ, Widen, etc.)
Strong analytical background to support a test and learn approach while continually evolving and optimizing campaigns for business value
A track record of successfully collaborating with cross-functional business partners
Strong ownership for results and how those results are achieved for self and team
Must be detail oriented with a bias towards action (self-starter) and comfortable with ambiguity
Ability to work within a team as well as independently with limited supervision
A desire to continually learn and challenge the status quo
Strong problem-solving skills
Customer focused with excellent interpersonal skills
Excellent attention to detail
Excellent oral and written communication skills
Some travel required

Experiences that will support your success

Bachelor’s degree
3-5 years’ experience in CPG eCommerce marketing or eCommerce preferred
Skilled project manager with experience in strategic planning and execution
Hands on keyboard experience in content syndication and tracking tools (like Salsify)
Strong analytical skills with experience in SQL and Excel, including Macros, V-Lookups and Pivot Tables

Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.