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For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

Sr. Associate, Content Strategy & Community

Job Location: ​Chicago​

Want to make an impact?

The Sr. Associate, Content Strategy & Community will support the content strategy and development process across integrated campaigns, paid social / digital content, planned and agile content and influencer content for select brands. This position will work closely with brand marketing partners and provide content consultation on paid media custom programs and tentpole activations, ensuring the brand has the right content to help drive business and comms objectives.         

This position will also lead community management for select brands and take an active role in the social content creation process with our in-house creative team. They should know how to spot a trend and come up with relevant ideas for our brands. To create content, this position will work with our external agency, internal agency, creators and the ideal candidate has the chops to create content themselves. This role will ensure all content is consistent with our brand positioning and tone / voice.  

 

Ways you will make a difference

  • Support all content for brand campaigns – from strategy to execution – inclusive of planned / agile organic content, traditional paid programs (e.g., paid social, influencers) custom programs (e.g., unique programs with partners) and tentpole programs (e.g., gaming, Super Bowl activations)
  • Determine how content should be created and oversee process with various partners (e.g., internal team, external agency partners or through creators). Take an active role in the content creation process for in-house content development.  
  • Drives the strategy and ownership of our Ferrara Sugar Rush program, our brand fan program that propels our brands into culture, by listening and reacting to influential and everyday voices in culture and tracking/reporting on coverage. Supercharging our super fans!    
  • Drive community management. Partner with our Quality team and social customer service agency to drive consumer satisfaction.
  • Serve as a lead trend spotter and determine what real-time content opportunities our brands should play into.
  • Help us prove and improve! Partner with Insights team to use native platforms, social listening and reporting tools to help us analyze what worked and what didn’t. Analyze data to inform future platform, post type and audience recommendations.  
  • Develop influencer strategies across Ferrara’s portfolio of brands. Oversee influencer partnerships. Ensures all influencer engagements adhere to FTC guidelines
  • Manage library of in-house assets for use across omni-channel touchpoints.
  • Serve as a subject matter expert on all things content, social media and influencer. Stay up to date on social platform, content and digital best practices and trends. Communicate trends to teams as appropriate. Always answer the questions – what’s next and so what?
     

Skills that will make you successful

  • Highly proficient in the Adobe Suite of Tools
  • Experience working with marketing analytics and social CMS tools (e.g., Sprinklr, Netbase, Social Bakers, etc.) 
  • Can create content for social
  • Strong analytical and organizational skills
  • Exceptional collaboration skills
  • Excellent communication and influencing skills
  • High levels of energy, creativity and enthusiasm
  • Strong sense of ownership and accountability over results
  • Comfortable operating in highly dynamic and ever-changing environments
     

Experiences that will support your success

  • Bachelor’s degree required
  • 3 – 5 years in a social media, content or communications role
  • Experience planning and executing campaigns across online channels 
  • Experience managing communities online, preferably multiple brands at once
  • Experience finding online trends and turning them into branded opportunities
  • Experience creating content and managing an online content calendar  
  • Previous experience working at or with external agencies
  • Experience measuring and evaluating content across channels
  • Experience working within a dynamic cross-functional team environment, navigating objectives to drive priority and deliver breakthrough results

 

#LI-Hybrid

What We Offer

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). 

Eligible employees may also receive an annual bonus based on company performance. 

Learn more about our benefits at https://flimp.live/Ferrara-Candy-2025-OE-QR

Compensation

The salary range for this position is $80,500 - $112,000.

Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

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