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For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

Sr Marketing Manager Canada & LATAM

Work Location: Chicago

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

The Senior Marketing Manager, Canada & Latin America (Americas Region) will have the opportunity to substantially influence Ferrara’s growth trajectory and elevation as a global leader, and specifically within the international region known as The Americas, which includes Canada (the largest market) and Latin America (Mexico, Caribbean, Central and South America). This role does not have accountability for the U.S. domestic business.

Reporting to the VP, Americas & Indirect Markets, and in close partnership with the Canada Country Manager and the VP, International Marketing, the Senior Marketing Manager will be charged with liaising with Global and Local teams to develop best-in-class marketing plans and processes.

The role is based in Chicago and will require 30-40% travel.

Ways you will make a difference

Lead the development and implementation of brand and trade marketing plans for Ferrara International’s portfolio of leading confection brands
Translate brand and portfolio growth objectives into an annual plan, and manage overall annual plan process
In partnership with cross-functional partners, optimize P&L and drive a profitable portfolio
Lead advertising and communications plan development and deployment, with the support of global team
Lead agency relationships/ecosystem, leveraging the scale of Ferrara to disrupt the confection category
Build the promotional strategy to deliver elite in-store execution and elevated retailer partnerships
Liaise with global partners to drive brand platforms, executing global brands with consistency and excellence
Lead in-market new item product innovation and commercialization initiatives
Lead on-going Category Management analyses and Business Reporting tools
In partnership with Insights team, lead consumer research efforts (as required)
Support the on-going management, continued evolution, and application of the market growth strategy, providing respective inputs into key senior level decision forums

Skills that will make you successful

Solid leadership: ability to inspire, motivate, and guide resources to a common goal and vision
Exceptional interpersonal skills: empathy, integrity, enthusiasm, collaborative, driving consensus
Strong written and oral communication skills
Strong listening skills: ability to work with internal/external senior leaders to understand their goals and objectives
Strategic thinking: ability to “see around corners”, synthesize insights from disparate data sources, and form convicted, high-accountability recommendations
Collaboration: Commitment to being a supportive and proactive business partner across the organization

Experiences that will support your success

Bachelor’s degree, MBA preferred
7+ years’ experience in brand marketing or relevant consulting roles
CPG industry expertise required with a preference in FMCG
Experience working with Canadian retail customers, and Global cross-functional stakeholders
Bilingual a plus (Spanish)

What We Offer

At Ferrara, we’re proud to support our employees by providing comprehensive benefits such as health insurance, dental insurance, a 401(k), and paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Candy-2025-OE-QR

Compensation

The salary range for this position is $112,425 to $157,395 annually.

Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

Nearest Major Market: Chicago