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For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

Manager, Marketing Effectiveness

Ways You Will Make a Difference:

  • Lead the development and implementation of comprehensive marketing effectiveness and brand health measurement, encompassing the establishment of processes, guidelines, method/vendor selection for paid, earned, and owned media, as well as the execution of longer-term and annual creative testing plans, ensuring clear ROI understanding and quantified effectiveness of our marketing efforts against business goals.
  • Utilize advanced analytics and learnings from marketing effectiveness results to drive recommendations, best practices, and universal truths in media strategies. Collaborate closely with the media team to optimize briefing and tactic/partner selection, ensuring alignment with data-driven insights and maximizing the impact of marketing campaigns across various channels.
  • Develop in-house models and dashboards for measuring marketing effectiveness and brand growth objectives using Power BI. Leverage these tools to provide real-time analytics and recommendations, driving data-driven decisions and optimizing campaign effectiveness across digital and traditional media channels.
  • Manage external providers and supervise the execution of consumer research, while collaborating cross-functionally with internal teams, including cross-functional leaders, to ensure alignment of marketing effectiveness efforts and recommendations with business needs and objectives.
  • Stay abreast of media industry trends, emerging methodologies, and tools in marketing effectiveness. Recommend and drive initiatives to adopt new approaches, improve measurement techniques, and foster a culture of innovation and learning within the team, including evaluating new technologies and experimenting with advanced analytics methods.
  • Lead and coach others, focusing on data, analytics, and media measurement, to drive professional development and elevate performance, while continuously seeking out new platforms and advanced tools to enhance the evaluation of digital and social campaigns.
  • Define and track the marketing effectiveness budget, while contributing to communication development by embedding content effectiveness learnings and best practices throughout the process, and effectively communicating insights and recommendations to internal teams and senior management.
  • Up to 10% travel, when necessary  

Skills That Will Make You Successful

  • Demonstrated ability to analyze critical business requirements, identify gaps and potential opportunities to develop innovative methodologies for enhancing effectiveness and return on investment.
  • Advanced data analysis skills with the ability to present insight-led stories that inspire action. This includes facilitating discussions with marketing leaders to set brand objectives and define KPIs, distilling insights from various data sources and presenting actionable recommendations.
  • Storytelling skills to synthesize complex data sets into clear, concise, engaging narratives that drive growth for our brands and business.
  • Proficiency in advising and influencing stakeholders at all levels of the business to achieve strategic objectives.
  • A self-starter who can achieve results in an intense, fast-paced, virtual team environment, balancing multiple competing priorities on tight deadlines in high-pressure environment.
  • Critical thinker; fast learner; proactive problem solver.
  • Demonstrated relationship-building skills.
  • Creative, detail oriented and highly organized.
  • Effective time management skills.
  • Hypothesis driven problem-solving skills. 
  • Passionate about technology and new media

Experiences that will support your success

  • Bachelor’s degree in Marketing, Analytics, Economics, Business or related.
  • Years of experience:  7+ years
  • Experience in marketing effectiveness / analytics in a CPG company, media, research, or digital agency
  • Experience with media measurement tools (Marketing Mix Modeling, Sales Lift, Digital Attribution, A/B Testing), campaign in-market testing tools (Adv post-testing, Brand Lift), campaign pre-testing research (early-stage communication tests, copy tests), and brand health tracking.
  • Experience with Omnichannel measurement (brick & mortar + Ecomm) 
  • Experience with partnering and utilizing information from Media Agency partners to build measurement tools.
  • Experience with nuances across the global media landscape and understanding the differences in US market vs. international measurement
  • Experience with 1st Party Data and creating in-house measurement tools
  • Experience with Power BI to create media / business dashboards across databases
  • Experience in translating business objectives into measurement goals.
  • Demonstrated expertise partnering with stakeholder to support the achievement of business goals.
  • Excellent knowledge and understanding of media, digital metrics and the wider digital industry.
  • Proficiency with Microsoft Office with advanced Excel skills
  • Python and SQL skills are a plus
  • Experience managing a direct report

Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

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