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For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

Director, Digital Content and Capabilities

Job Location: ​Chicago​

Want to make an impact?

We are looking for a strong, entrepreneurial person to lead our Digital Content and Capabilities team.  In this role, you will be responsible for leading a team to develop and maintain best-in-class product and marketing content across eCommerce retailer websites.  Additionally, you will oversee developing the eCommerce portfolio strategy and commercializing relevant new items.

Reporting to the VP of eCommerce you will play a critical role in the success of our fast-growing eCommerce business, helping to drive sales, brand identity, customer satisfaction and delivering omnichannel goals. In this role, you will oversee two managers. 
 

Ways you will make a difference

  • Serve as the subject matter expert for Ecommerce content best practices, benchmarking, content creation, publication, distribution and auditing.
  • Develop company standards for core digital commerce product content requirements and lead the development of eCommerce activation guidelines & recommendations. 
  • Maintain and update content on retailer’s sites based on retailer standards while identifying and leveraging best practices to drive search and conversion.
  • Conduct SEO analysis to understand the critical keywords and key phrases that must be leveraged within our product content.
  • Identify and test new vendors and capabilities to drive improved search and conversion results.
  • Build strong relationships with retailer’s digital site merch and appropriate sales leads. 
  • Collaborate with cross-functional partners to develop a cohesive portfolio strategy that aligns with Ferrara and eCommerce objectives, as well as ensure that we have an effective and well aligned product content process, 
  • Identify and commercialize relevant skus
     

Skills that will make you successful

  • Excellent organization and communication skills
  • Ability to work under pressure, prioritize, meet tight deadlines and work independently
  • Working knowledge of content management processes, content development and SEO principals
     

Experiences that will support your success

  • Bachelor’s Degree with 7+ years’ experience in eCommerce related roles, including 2+ in digital content development.
  • Experience with Digital Auditing Tools (Profitero, Nielsen Digital Shelf) 
  • Experience with Retailer Syndication networks and Salsify
  • Previous management experience a plus
     

Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

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