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For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

Brand Manager - Iconics Portfolio & Funables Fruit Snacks

Job Location: ​Chicago​

Want to make an impact?

In this role, the Brand Manager translates brand(s) strategies and initiatives into an actionable Go To Market approach across U.S. Retail from the lens of the retail customer / channel perspective.  They are actively engaged and participating in several important business processes, e.g. Integrated Business Planning, Brand Plan development, and Sales Playbook, Channel Strategies / Plans.  This role is responsible for both short term and long term business planning across base business and innovation. Critical skills for the role include the ability to articulate a simple narrative within a complex portfolio, and cross functional stakeholder management. Role reports to Sr. Director, US Brands.

Ways you will make a difference

  • Support the translation of brand(s) strategies and initiatives into an actionable Go To Market approach 
  • Lead communication and equity development to drive unique brand positioning within the market, with consideration of a multi-funnel, omni-channel approach.
  • Lead Brand Marketing projects with commercial implications (e.g., innovation, renovation, price/pack architecture)
  • Support cross functional collaboration across internal key stakeholders (Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to drive brand strategy and deliver on brand growth goals.
  • Drive continuous enhancement of product quality that strengthens our brand equity and extends the gap vs. key competitors
  • Own Profit and Loss responsibility for portfolio, managing to both topline and bottom line brand goals
     

Skills that will make you successful

  • Results driven
  • Strong interpersonal and collaboration skills
  • Cross functional stakeholder management
  • Planning and Organizing: Strong attention to detail
  • Time management: able to manage and prioritize multiple projects at one time
  • Financial acumen
  • Critical thinker: able to problem solve
  • Ability to work collaboratively in a fast-paced environment
  • Strong communication skills that demonstrates business command with a flexible style by audience
  • Managing complexity: Ability to see and articulate a simple narrative
     

Experiences that will support your success

  • Bachelor's degree required, MBA preferred
  • Minimum 7-10 years’ experience
  • Proficiency with the Microsoft Office suite
     

Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company. Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

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