Ferrara, a company related to The Ferrero Group, is an emerging powerhouse in the North American confections and sweet snacking categories. A passionate team of more than 6,000 employees works together to share delight in every bite through leading brands that have shaped the industry for more than 100 years.

Retail Sales Representative


Job Location: ​Atlanta​

Want to make an impact?

The Retail Sales Representative owns and delivers sales for the assigned overall territory by developing relationships with store managers/personnel to achieve directed short and long-term performance objectives. This is achieved with a focus on delivering the overall value of retail to include Sales, Displays, New Items and Core Distribution. This territory consists of high-volume grocery stores. Leads the overall Ferrara relationship at the retail level to include store deployment and execution.  Activities center on wall-to-wall sales coverage of Ferrara items, including systemic problem solving related to out of stocks, new item speed to shelf, seasonal sell thru, price compliance, and promotion display selling.  Responsible for overall territory business planning to ensure meeting and exceeding client objectives.

Ways you will make a difference

  • Sales & Merchandising – Display Selling:
    • Execute against monthly priorities and selling opportunities at store level
    • Sell incremental inventory to support account ads, seasonal events, company priorities, national marketing events, consumer coupon drops (FSIs), and in-store coupon demos
    • Leverage promotional activity to increase Point-of-Sale (POS) by forward-selling displays and national marketing events
    • Ensure Planogram (POG) integrity in scripted accounts and influence POG in independent accounts
    • Use data to identify up-selling opportunities to gain incremental displays/features
    • Verify resets are completed timely and properly
    • Conduct store walk-throughs to identify areas to forward sell.
  • Distribution:
    • Maintain Ferrara standards by ensuring full distribution on all authorized Stock Keep Units (SKUs)
    • Secure additional placement of high priority SKUs with secondary displays
  • Communication:
    • Build and maintain business relationships with store’s key decision makers (KDM)
    • Engage in weekly calls with peers while proactively sharing best practices, solutions, and insights across the team
    • Effectively partner with KDMs to ensure key accounts’ growth initiatives are met in tandem with Ferrara’s
  • Territory Management and Coverage:
    • Effectively manage stores within assigned territory and provide feedback to manager regarding routing efficiencies and new opportunities
    • Develop and maintain business relations with district/regional level and other operations personnel
    • Visit Walmart accounts on weekly basis and grocery accounts on a weekly or bi-weekly basis depending on volume. 

Skills that will make you successful

  • High level of demonstrated ability managing multiple priorities with tight deadlines
  • Organized, detail-oriented, and excellent written and oral communication skills
  • Comfortable communicating with stakeholders from all levels of management
  • Self-directed, independent, motivated, and excellent time management and prioritization skills
  • Ability to utilize analytical skills to identify and communicate store and market data
  • Strong interpersonal skills and the ability to influence others
  • Ability to analyze financial, inventory, retail conditions and/or other data to adapt appropriate selling approach
  • Knowledge of retail customer operations
  • Proficient computer skills utilizing Microsoft Office applications (Excel, Power Point, Word and Access and Outlook)

Experiences that will support your success

  • BS/BA required
  • 0-2 years sales related and/or consumer product goods experience preferred
  • Valid driver’s license
  • Ability to lift up to 10-40 pounds on a regular basis

Our diverse portfolio of nearly 35 brands includes SweeTARTS®, Trolli®, BRACH'S®, Black Forest® and NERDS®, along with iconic favorites like Lemonhead®, Red Hots® and Now and Later®. Ferrara also manages the Keebler® and Famous Amos® businesses for The Ferrero Group.  Headquartered in Chicago, Ferrara has an operational network of 20 locations in North America that includes manufacturing, distribution and R&D facilities. Learn more at www.ferrarausa.com.


We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.